Parade Balloon Archives

Timing Visibility of Display Ads on a Page

This is pretty nifty. An ad network called World Web Network created launched technology that “monitors the visibility time of each banner on a Web page. [The technology] measures the amount of time that a banner is visible on the page and the web surfer is active. Time is only tallied when the script detects [...]

Technology Behind Wired’s iPad Magazine App

Cult of Mac wondered last month about how Wired would be able to pull off its sleek magazine app for iPad built with Adobe Air, which, like Flash, doesn’t work on Apple’s i-devices.

The answer: with the Adobe CS5’s packager that publishes your stuff as native iPhone/iPad apps.

Funny, though. This month’s Wired has a cover story about [...]

Cardboard Record Player As Direct Mail Piece

Grey Canada took an obscure ancient device called Cardtalk — a foldable record player made of cardboard — and brought it back to life as a direct mail piece for Griffiths Gibson and Ramsay Productions. Jealous?  Then head over to our retromedia department, there’s still plenty of forgotten goodness left around. May we recommend carboard [...]