As promised, Burger King is now running ads on Digg’s search pages that return no results. Pretty cool, although not as cool as ASCII images in Digg’s source code for Inferno.

Burger King Puts Puts Ads On Digg’s Empty Searches is a post from: Parade Balloon Rentals

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Two enterprising dudes from Germany are trying to patent CAPTCHA advertising, with a twist: the CAPTCHA message will be contained in a video ad. “User needs to pay close attention to the advertising video clip in order to gain access to the requested content. This way, the user cannot use advertising blocking programs, close the advertising or ignore the advertising, if the user wants to gain access to the requested content.”

They look pretty serious about it, too — this website must be theirs. Stateside, they will be competing with  adcaptcher.com and adscaptcha.com.  And with Microsoft, for that matter, who has submitted a similar patent application last year.

But ha!  Five years too late, I say. How about some well-documented prior art? Not to mention an existing working WordPress plugin or an actual product?

[And check this out: the website where I found the first patent adds a link to itself to your clipboard as you right-click/copy the text, at least in Chrome. Nifty.]

CAPTCHA Advertising Closer to Reality is a post from: Parade Balloon Rentals

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Addressable blogging, so to speak.

Hope I haven’t just put a nuclear suitcase into the hands of the dark side of the Make Money Online crowd.

Hey, @PeterKim – Have You Seen This? is a post from: Parade Balloon Rentals

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Stay tuned.

Update: Yup. Works. Check this out.

#Hashtags in #Blog #Posts #About #Advertising is a post from: Parade Balloon Rentals

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Look, ma, another graph that has nothing to do with reality! (There’s a whole book of those.)

FITC would’ve been better served by commissioning a remix of the Downfall clip, or a Trololo spoof, or pretty much anything else instead of this scaremongering The Last Ad Agency on Earth ridiculousness.

And what’s up with this bathroom shot?  It either should look, um, used to show that the guy was vaporized on the can, or the magazine needs to be pushed aside to show that he finished, flushed and left, and then was vaporized.

The Last Inaccurate Video on Earth is a post from: Parade Balloon Rentals

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For objects and landmarks that are frequently photographed from every possible angle, like the Eiffel Tower, this day can’t be too far at all.

Or is there an app for that already?

Future: Camera Suggests The Best Shot is a post from: Parade Balloon Rentals

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Grey Canada took an obscure ancient device called Cardtalk — a foldable record player made of cardboard — and brought it back to life as a direct mail piece for Griffiths Gibson and Ramsay Productions. Jealous?  Then head over to our retromedia department, there’s still plenty of forgotten goodness left around. May we recommend carboard records on cereal boxes, ad games on vinyl disks, and paper ringtones.

- via

Cardboard Record Player As Direct Mail Piece is a post from: Parade Balloon Rentals

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The answer: with the Adobe CS5’s packager that publishes your stuff as native iPhone/iPad apps.

Funny, though. This month’s Wired has a cover story about how tablets will change everything featuring this (not family-friendly) quote from Fake Steve Jobs: “Do you really think saving newspapers is just a matter of putting your old crap on a new device? Because from what I can see, The New York Times sucks just as bad on a Kindle as it does on paper. That, in fact, is the real problem with The New York Times: It sucks, and everyone knows it, except, apparently, the dumb fucks who write for The New York Times, which is, oddly enough, the heart of the problem.”

My question about all the publications with their lofty plans to replicate and enhance the printed page experience on iPad and other tablets — who’s gonna do it?  As in, if you are cutting your headcounts, who is going to produce, lay out, and code all that additional custom-built awesomeness designed for readership that is a fraction of the regular print circulation?

Guess we’ll see soon enough.

Technology Behind Wired’s iPad Magazine App is a post from: Parade Balloon Rentals

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This is pretty nifty. An ad network called World Web Network created launched technology that “monitors the visibility time of each banner on a Web page. [The technology] measures the amount of time that a banner is visible on the page and the web surfer is active. Time is only tallied when the script detects a regular mouse-keyboard activity. After ten seconds of idle time, the tool will pause until activity returns, ensuring a reliable metric.” (source: press release).

Try the demo and see for yourself: it detects when you are below your screen’s fold and can’t see the banners.

I don’t know if this has any real application in ad sales — it matters little how “visible” the ad is if the average fixation (dwell) time for a banner is about one second –but I see it being useful in page content analysis. Too bad the tech is proprietary.

Correction: The technology was created by Alenty, not WWN who licenses it from the creators.

Timing Visibility of Display Ads on a Page is a post from: Parade Balloon Rentals

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Parade Balloons will really help in your product branding.

Nothing lights up a child or adult like a parade balloon. The colors, shapes and varieties are endless … and so are the happy emotions when anyone sees a balloon float by. Regardless of size, a parade balloon creates an atmosphere of joy and excitement in everyone who sees it. Balloons make excellent attention-getters for companies, groups and anyone else who wants to attract attention to their message.

Giant 40 ft. Angel Helium Parade Balloon

Designs of parade balloons are as varied as the balloons themselves. Cartoon characters, space vehicles, toys, sports equipment, Big Foot and everything else from Amazon women to zebras have been floating in the air all over the world. And they’re not limited to being used in parades. A parade balloon can open up a new supermarket or car dealership, welcome guests to a retreat or conference, or just spice up a company picnic or sorority dance. The places to use balloons and the way to use them are also just as infinite.

Small businesses announcing a location, corporations launching a new product or breakthrough idea and elementary schools getting the kids excited for Halloween all use parade balloons to generate attention, thrills and fun.

Giant Star Helium Parade Balloon

Parade balloons vary greatly in size, from small 5 cubic foot floaters to giant 60 foot long monsters, only the creator’s imagination limits what can be done. Costs to produce parade balloons depend on the size and complexity of the project, ranging from a few hundred dollars to tens of thousands of dollars. Some parade balloons can be rented for special events, with costs starting below $500 all the way up to $10,000 or more. A lot depends on the amount of helium required to fill the balloon as well as where and how long it is going to be displayed. Handlers for the balloons are an important part of the cost picture and as the size increases, so does the costs for handlers.

Giant Elephant Helium Balloon for Events

As advertising media, parade balloons are unsurpassed in getting and holding the public’s attention. The Macy’s Thanksgiving Day Parade is a testament to the importance and enjoyment we place upon seeing these lighter-than-air delights.

Please call us at 1-800-791-1445 for more information on parades balloons.

Email us at advertisingballoons@gmail.com

Parade Balloons For Brand Building is a post from: Advertising Balloons

Related posts:

1. Parade Balloons For All Events
2. New Giant Parade Balloons Route
3. Thanksgiving Day Giant Balloons

Parade Balloons For Brand Building is a post from: Parade Balloon Rentals

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